From brand vision to brand evaluation/2e
Chernatony, Leslie de
From brand vision to brand evaluation/2e the strategic process of growing and strengthening brands - 2nd ed. - USA Butterworth 2006 - xviii,318p.
9788131213384
Planning for integrated brands Employing the brand -building process Changed notion of brand management
658.827 / CHE
From brand vision to brand evaluation/2e the strategic process of growing and strengthening brands - 2nd ed. - USA Butterworth 2006 - xviii,318p.
9788131213384
Planning for integrated brands Employing the brand -building process Changed notion of brand management
658.827 / CHE