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From brand vision to brand evaluation/2e the strategic process of growing and strengthening brands

By: Material type: TextTextPublication details: Butterworth 2006 USAEdition: 2nd edDescription: xviii,318pISBN:
  • 9788131213384
Subject(s): DDC classification:
  • 658.827 CHE
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India