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A Study on Impact of Celebrity Endorsement on Youth's Buying Behaviour-With Special Reference to Student's of CUSAT

Amritha,Ajith

A Study on Impact of Celebrity Endorsement on Youth's Buying Behaviour-With Special Reference to Student's of CUSAT - Kochi School of Management Studies 2014 - 86p

MBA(TT)

Subjects--Index Terms: Consumer Behaviour

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