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A Study on Impact of Celebrity Endorsement on Youth's Buying Behaviour-With Special Reference to Student's of CUSAT

By:

Amritha,Ajith

Material type: Text

Text

TextPublication details: Kochi School of Management Studies 2014Description: 86pSubject(s):

Consumer Behaviour

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India