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Advertising / 4e

Jefkins, Frank

Advertising / 4e - 4th ed. - India Pearson 2006 - 416p.

ISBN: 9788131703823

Subjects--Index Terms: Advertising and the modern world Advertising expenditure figure Advertising involvement Types of advertising Advertising research Planning and executing an advertising campaign

Dewey Class. No.: 659.1 / JEF'2006'

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