Advertising / 4e (Record no. 329495)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171221b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131703823 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JEF'2006' |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank |
| 9 (RLIN) | 1075 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising / 4e |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 416p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising and the modern world |
| -- | Advertising expenditure figure |
| -- | Advertising involvement |
| -- | Types of advertising |
| -- | Advertising research |
| -- | Planning and executing an advertising campaign |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yadin, Daniel |
| 9 (RLIN) | 1077 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 12/21/2017 | 659.1 JEF'2006 | SMS026823 | 12/21/2017 | 12/21/2017 | Books |