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Fundamentals of digital marketing

Bhatia, Puneet Singh

Fundamentals of digital marketing - India pearson 2017 - xvii,471p.

ISBN: 9789332587373

Subjects--Index Terms: Evolution of digital marketing Digital marketing framework Digital marketing models creation Managing consumer demand Digital marketing strategy definition Digital marketing communications and channel mix Digital marketing execution elements Digital marketing emerging trends and concepts

Dewey Class. No.: 658.872 / BHA

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