Fundamentals of digital marketing (Record no. 329504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171222b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587373 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Puneet Singh |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of digital marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | pearson |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,471p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Evolution of digital marketing |
| -- | Digital marketing framework |
| -- | Digital marketing models creation |
| -- | Managing consumer demand |
| -- | Digital marketing strategy definition |
| -- | Digital marketing communications and channel mix |
| -- | Digital marketing execution elements |
| -- | Digital marketing emerging trends and concepts |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 12/22/2017 | 3 | 4 | 658.872 BHA | SMS026795 | 10/23/2018 | 10/23/2018 | 12/22/2017 | Books | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 05/07/2019 | 1 | 658.872 BHA;1 | SMS027116 | 05/20/2019 | 05/20/2019 | 05/07/2019 | Books |