Business to business marketing

Vitale, Robert P

Business to business marketing :analysis and practice - India Pearson 2011 - xxxii,512p.

9788131763308

Business to business environment: customer,organizations, and markets Concepts and context of business strategy Market research and competitive analysis Business development and planning Channel relationships and supply chains Business ethics and crisis management

658.84 / VIT'2011'

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India