Business to business marketing (Record no. 329623)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00750nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180205b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131763308 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | VIT'2011' |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vitale, Robert P |
| 9 (RLIN) | 21 |
| 245 ## - TITLE STATEMENT | |
| Title | Business to business marketing |
| Remainder of title | :analysis and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii,512p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business to business environment: customer,organizations, and markets |
| -- | Concepts and context of business strategy |
| -- | Market research and competitive analysis |
| -- | Business development and planning |
| -- | Channel relationships and supply chains |
| -- | Business ethics and crisis management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Giglierano, Joseph |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfoertsch, Waldemar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 02/05/2018 | 658.84 VIT'2011' | SMS026946 | 02/05/2018 | 02/05/2018 | Books |