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Rural marketing: text and cases/ 2e.

Krishnamacharyula,C S G

Rural marketing: text and cases/ 2e. Krishnamacharyula,C S G - 2nd ed. - New Delhi Pearson 2011 - xviii,587p. Book

ISBN: 9788131732632

Subjects--Index Terms: Rural marketing- new horizons- insights- strategies- applications- future Rural economy Rural consumer behaviour Strategy- product- pricing- distribution-promotion Marketing- social- agricultural- rural industry products

Dewey Class. No.: 658.810 3 / KRI

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