Rural marketing: text and cases/ 2e. (Record no. 329728)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00788nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190405b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131732632 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.810 3 |
| Item number | KRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishnamacharyula,C S G |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing: text and cases/ 2e. |
| Statement of responsibility, etc. | Krishnamacharyula,C S G |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,587p. |
| Dimensions | Book |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Rural marketing- new horizons- insights- strategies- applications- future |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Rural economy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Rural consumer behaviour |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategy- product- pricing- distribution-promotion |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing- social- agricultural- rural industry products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramakrishnan, Lalitha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 04/05/2019 | 658.810 3 KRI | SMS027080 | 04/05/2019 | 04/05/2019 | Books |