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Marketing management: indian context, global perspective / 6e.

Ramaswamy, V. S.

Marketing management: indian context, global perspective / 6e. Ramaswamy, V. S. - 6th ed. - New Delhi Sage 2018 - xlvii, 798p.

ISBN: 9789352807383

Subjects--Index Terms: Marketing - India- Management Marketing strategy Managing the product Managing distribution Integrated marketing communication

Dewey Class. No.: 658.8 / RAM'2018'

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