Marketing management: indian context, global perspective / 6e. (Record no. 330029)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00699nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200311b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352807383 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM'2018' |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V. S. |
| Relator term | Author |
| 9 (RLIN) | 1507 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: indian context, global perspective / 6e. |
| Statement of responsibility, etc. | Ramaswamy, V. S. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 798p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing - India- Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing strategy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Managing the product |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Managing distribution |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Integrated marketing communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S. |
| 9 (RLIN) | 1506 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 03/11/2020 | 1 | 658.8 RAM'2018' | SMS027303 | 04/16/2021 | 04/16/2021 | 03/11/2020 | Books |