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Marketing of high-technology products and innovations/ 3e

Mohr, Jakki

Marketing of high-technology products and innovations/ 3e Mohr, Jakki J. - 3rd ed. - Noida Pearson 2020 - 542p.

ISBN: 9789332536623

Subjects--Index Terms: Marketing High technology industries Marketing research Product management High-tech customers

Dewey Class. No.: 658.8 / MOH

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