Marketing of high-technology products and innovations/ 3e (Record no. 330268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00667nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201012b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332536623 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohr, Jakki |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of high-technology products and innovations/ 3e |
| Statement of responsibility, etc. | Mohr, Jakki J. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 542p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | High technology industries |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | High-tech customers |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Sanjit |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Slater, Stanley |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 10/12/2020 | 658.8 MOH | SMSBB2003 | 10/12/2020 | 10/12/2020 | Book Bank |