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Ambush marketing and brand protection : law and practice

Johnson, Phillip.

Ambush marketing and brand protection : law and practice - 2nd ed. - Oxford ; New York, NY : Oxford University Press, 2011. - lix, 459 p. ;

ISBN: 9780199696451 (cloth : alk. paper)

Subjects--Topical Terms:
Advertising laws.
Marketing
Special events
Corporate sponsorship
Trademarks

Dewey Class. No.: 347.77 / JOH

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