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Ambush marketing and brand protection : law and practice (Record no. 341584)

MARC details
000 -LEADER
fixed length control field	00540cam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780199696451 (cloth : alk. paper)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	347.77
Item number	JOH
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Johnson, Phillip.
245 10 - TITLE STATEMENT
Title	Ambush marketing and brand protection : law and practice
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Oxford ;
--	New York, NY :
Name of publisher, distributor, etc.	Oxford University Press,
Date of publication, distribution, etc.	2011.
300 ## - PHYSICAL DESCRIPTION
Extent	lix, 459 p. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising laws.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Special events
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Corporate sponsorship
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Trademarks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
				IUCIPRS	IUCIPRS	General Stacks	09/17/2012	Book	11905.00	1	347.77 JOH	IPR0959	08/29/2017	03/24/2017	09/17/2012	Books