Digital Media and Innovation: Management and design Strategies in Communication
Gershon, Richard A.
Digital Media and Innovation: Management and design Strategies in Communication - Los Angeles: Sage, 2017. - xvi, 261p.
978-1-4522-4141-8
1. Innovation and the Power of a Good Idea
2. Business Model Innovation
3. Product Innovation and design
4. Business Process Innovation
5. Business and Innovation Failure
6. The Diffusion of Innovation Revisited: Product Launch Strategy in the Digital Age
7. The Intelligent Network: Information and Communication Design Priciples
8. Digital Media and Innovation I:Interactivity, Virtual Communication, Internet Search
9. Digital Media and Innovation II: Personalization, Mobility
10. Smart Cities and the Common Good
11. Facebook
12. Digital News Reporting
13. Hacker Culture
070.3 / GER
Digital Media and Innovation: Management and design Strategies in Communication - Los Angeles: Sage, 2017. - xvi, 261p.
978-1-4522-4141-8
1. Innovation and the Power of a Good Idea
2. Business Model Innovation
3. Product Innovation and design
4. Business Process Innovation
5. Business and Innovation Failure
6. The Diffusion of Innovation Revisited: Product Launch Strategy in the Digital Age
7. The Intelligent Network: Information and Communication Design Priciples
8. Digital Media and Innovation I:Interactivity, Virtual Communication, Internet Search
9. Digital Media and Innovation II: Personalization, Mobility
10. Smart Cities and the Common Good
11. Facebook
12. Digital News Reporting
13. Hacker Culture
070.3 / GER