Digital Media and Innovation: Management and design Strategies in Communication (Record no. 344448)

MARC details
000 -LEADER
fixed length control field 01121nam a22002777a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-4522-4141-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 070.3
Item number GER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gershon, Richard A.
245 ## - TITLE STATEMENT
Title Digital Media and Innovation: Management and design Strategies in Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Los Angeles:
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 261p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 1. Innovation and the Power of a Good Idea
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 2. Business Model Innovation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 3. Product Innovation and design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 4. Business Process Innovation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 5. Business and Innovation Failure
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 6. The Diffusion of Innovation Revisited: Product Launch Strategy in the Digital Age
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 7. The Intelligent Network: Information and Communication Design Priciples
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 8. Digital Media and Innovation I:Interactivity, Virtual Communication, Internet Search
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 9. Digital Media and Innovation II: Personalization, Mobility
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 10. Smart Cities and the Common Good
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 11. Facebook
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 12. Digital News Reporting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 13. Hacker Culture
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        IUCIPRS IUCIPRS General Stacks 12/20/2017 Current Books 4038.00   070.3 GER IPR4176 12/20/2017 12/20/2017 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India