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The Disappearing Product: marketing and markets in the creative industries

Bilton Chris

The Disappearing Product: marketing and markets in the creative industries - Cheltenham: Edward Elgar Pablishing, 2017. - xv,254p.

The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries.

ISBN: 9781785360725 (Hardback)

Subjects--Topical Terms:
Cultural industries - Marketing
Cultural industries - Economic aspects
Marketing - Management
Business and Management
Marketing and Markets in the Creative Industries
Market Structure: towards the social product
Products, Brands and Experiences

Dewey Class. No.: 658.8 / BIL

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