The Disappearing Product: marketing and markets in the creative industries

By:

Bilton Chris

Material type: Text

TextPublication details: Cheltenham: Edward Elgar Pablishing, 2017.Description: xv,254pISBN:

9781785360725 (Hardback)

Subject(s):

Cultural industries - Marketing
Cultural industries - Economic aspects
Marketing - Management
Business and Management
Marketing and Markets in the Creative Industries
Market Structure: towards the social product
Products, Brands and Experiences

DDC classification:

658.8 BIL

Summary: The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	IUCIPRS General Stacks	658.8 BIL (Browse shelf(Opens below))	Available		IPR4360

The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries.

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