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Ambush marketing : a practical guide to protecting the brand of a sporting event

Johnson, Philip

Ambush marketing : a practical guide to protecting the brand of a sporting event - London: Thomson Reuters, 2010. - xlvii,243p. - EIPR Series .

ISBN: 9781847033949

Subjects--Topical Terms:
Intellectual Property
Trade Marks
Infringement

Dewey Class. No.: 347.77 / JOH

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