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Ambush marketing : a practical guide to protecting the brand of a sporting event

By: Material type: TextTextSeries: EIPR SeriesPublication details: London: Thomson Reuters, 2010.Description: xlvii,243pISBN:
  • 9781847033949
Subject(s): DDC classification:
  • 347.77 JOH
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India