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Strategic marketing : creating competitive advantage.

West, Douglas C.

Strategic marketing : creating competitive advantage. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - xxvi, 585 p. : col. ill. ;

ISBN: 9780199556601 (pbk.) 0199556601 (pbk.)

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.8 / WES

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