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Strategic marketing : creating competitive advantage.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585 p. : col. illISBN:
  • 9780199556601 (pbk.)
  • 0199556601 (pbk.)
Subject(s): DDC classification:
  • 658.8 WES
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India