The marketing of technology intensive products and services : driving innovations for non-marketers.

Corsi, Patrick.

The marketing of technology intensive products and services : driving innovations for non-marketers. - London : Hoboken, NJ : ISTE ; Wiley, 2008. - p. cm.

9781848211049


High-technology industries

658.8 / COR

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India