The marketing of technology intensive products and services : driving innovations for non-marketers.
Corsi, Patrick.
The marketing of technology intensive products and services : driving innovations for non-marketers. - London : Hoboken, NJ : ISTE ; Wiley, 2008. - p. cm.
9781848211049
High-technology industries
658.8 / COR
The marketing of technology intensive products and services : driving innovations for non-marketers. - London : Hoboken, NJ : ISTE ; Wiley, 2008. - p. cm.
9781848211049
High-technology industries
658.8 / COR