The marketing of technology intensive products and services : driving innovations for non-marketers. (Record no. 345762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00437cam a22001458a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781848211049 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | COR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Corsi, Patrick. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing of technology intensive products and services : driving innovations for non-marketers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | ISTE ; |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | High-technology industries |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dulieu, Mike. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.