The 4 A's of marketing : creating value for customers, companies and society
Jagdish, N Seth
The 4 A's of marketing : creating value for customers, companies and society - New York : Routledge, 2012. - 209 p. : ill. ;
Includes bibliographical references and index.
9780415898348 (hardback : alk. paper) 9780415898355 (pbk. : alk. paper) 9780203802168 (ebook)
Relationship marketing.
Customer relations
Marketing.
658.8 / JAG
The 4 A's of marketing : creating value for customers, companies and society - New York : Routledge, 2012. - 209 p. : ill. ;
Includes bibliographical references and index.
9780415898348 (hardback : alk. paper) 9780415898355 (pbk. : alk. paper) 9780203802168 (ebook)
Relationship marketing.
Customer relations
Marketing.
658.8 / JAG