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The 4 A's of marketing : creating value for customers, companies and society

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, 2012.Description: 209 p. : illISBN:
  • 9780415898348 (hardback : alk. paper)
  • 9780415898355 (pbk. : alk. paper)
  • 9780203802168 (ebook)
Subject(s): DDC classification:
  • 658.8 JAG
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Includes bibliographical references and index.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India