Basic marketing research: using microsoft excel data analysis
Burns Alvin C
Basic marketing research: using microsoft excel data analysis - 3th ed. - Australia ; Mason, OH : South-Western/Cengage Learning, c2010. - xxii, 391 p. : ill. ;
Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic).
978013507822 0135078229
Marketing research.
658.8:001.891 / BUR
Basic marketing research: using microsoft excel data analysis - 3th ed. - Australia ; Mason, OH : South-Western/Cengage Learning, c2010. - xxii, 391 p. : ill. ;
Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic).
978013507822 0135078229
Marketing research.
658.8:001.891 / BUR