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Intellectual Property Rights Management: Rookies, Dealers, Strategists and Strategic Dealers

Alkaersig, Lars

Intellectual Property Rights Management: Rookies, Dealers, Strategists and Strategic Dealers - New York, USA: Palgrave Macmillan, 2015. - xvii, 195p.

ISBN: 978-1-137-46952-6

Subjects--Topical Terms:
1. Introduction
What is IP?
Patents
Trademarks
Copyrights
Design Rights
2. IP Archetypes: Rookies, Strategists, Dealers and Strategic Dealers
3. The IP Rookie
4. The IP Dealer
5. The IP Strategist
6. The IP Strategic Dealer
7. IP Strategy
8. Markets For IP
9. IP Archetypes and Demographics
IP and Economic Performance

Dewey Class. No.: 347.77 / ALK

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