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Intellectual Property Rights Management: Rookies, Dealers, Strategists and Strategic Dealers
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TextPublication details: New York, USA: Palgrave Macmillan, 2015.Description: xvii, 195pISBN: - 978-1-137-46952-6
- 1. Introduction What is IP? Patents Trademarks Copyrights Design Rights
- 2. IP Archetypes: Rookies, Strategists, Dealers and Strategic Dealers
- 3. The IP Rookie
- 4. The IP Dealer
- 5. The IP Strategist
- 6. The IP Strategic Dealer
- 7. IP Strategy
- 8. Markets For IP
- 9. IP Archetypes and Demographics
- IP and Economic Performance
- 347.77 ALK
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