Handbook on the Economics of the Media

Handbook on the Economics of the Media - UK: Edward Elgar, 2015. - xv, 399p.

978-0-85793-888-6


PART I: INFLUENTIAL FACTORS AND PRACTICES
Media as multi-sided platforms
Vertical ownership, technology and programming content
Economics of trade in Media products
Media clusters and metropolitan knowledge economy
Economics of Advertising
The pricing of Advertising
PART II: PLATFORM APPLICATION
Economics of print media
The economics of television
The economics of broadband
Economics of peer-to-peer file exchange
Video games, virtual worlds and economics
PART III ECONOMICS AND POLICY

330 / PIC

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