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Handbook on the Economics of the Media
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TextPublication details: UK: Edward Elgar, 2015.Description: xv, 399pISBN: - 978-0-85793-888-6
- PART I: INFLUENTIAL FACTORS AND PRACTICES Media as multi-sided platforms Vertical ownership, technology and programming content Economics of trade in Media products Media clusters and metropolitan knowledge economy Economics of Advertising The pricing of Advertising
- PART II: PLATFORM APPLICATION Economics of print media The economics of television The economics of broadband Economics of peer-to-peer file exchange Video games, virtual worlds and economics
- PART III ECONOMICS AND POLICY
- 330 PIC
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