Strategic Social Media: From Marketing to Social Change
Mahoney, L Meghan
Strategic Social Media: From Marketing to Social Change - UK: Wiley Blackwell, 2017. - ix, 347p.
Strategic social media provides a thorough overview of using social media for marketing and communication, offering the ideal balance between practice and theory.
978-1-118-55684-9
Social Media In Convergence
Understanding Social Media and Social Behavior Chnage
Information Diffusion
Establishing Community
Mobilizing Your Audience
Social Media Users and Messages
Transforming Audience into Users
Active Within Structures
Best Practices for Social Media Engagement
Mobile Marketing and Location-based Applications
Social Media Marketing and Business Models
Reconsidering the Long Tail
Social Media Business Models
Social Media Marketing Strategies
Evaluating Social Media Marketing
Marketing For Social Good
Social Media and Health Campaigns
659.443 / MAH
Strategic Social Media: From Marketing to Social Change - UK: Wiley Blackwell, 2017. - ix, 347p.
Strategic social media provides a thorough overview of using social media for marketing and communication, offering the ideal balance between practice and theory.
978-1-118-55684-9
Social Media In Convergence
Understanding Social Media and Social Behavior Chnage
Information Diffusion
Establishing Community
Mobilizing Your Audience
Social Media Users and Messages
Transforming Audience into Users
Active Within Structures
Best Practices for Social Media Engagement
Mobile Marketing and Location-based Applications
Social Media Marketing and Business Models
Reconsidering the Long Tail
Social Media Business Models
Social Media Marketing Strategies
Evaluating Social Media Marketing
Marketing For Social Good
Social Media and Health Campaigns
659.443 / MAH