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Strategic Social Media: From Marketing to Social Change
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TextPublication details: UK: Wiley Blackwell, 2017.Description: ix, 347pISBN: - 978-1-118-55684-9
- Social Media In Convergence
- Understanding Social Media and Social Behavior Chnage
- Information Diffusion
- Establishing Community
- Mobilizing Your Audience
- Social Media Users and Messages
- Transforming Audience into Users
- Active Within Structures
- Best Practices for Social Media Engagement
- Mobile Marketing and Location-based Applications
- Social Media Marketing and Business Models
- Reconsidering the Long Tail
- Social Media Business Models
- Social Media Marketing Strategies
- Evaluating Social Media Marketing
- Marketing For Social Good
- Social Media and Health Campaigns
- 659.443 MAH
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Strategic social media provides a thorough overview of using social media for marketing and communication, offering the ideal balance between practice and theory.
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