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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Kim, W. Chan

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - - Boston Harvard Business School Press 2005 - xv, 240p.

ISBN: 1-59139-619-0

ISSN:

Subjects--Index Terms: Distribution- Economics Merchandising Marketing Direct selling Farm- produce Sales management Telemarketing Business Management Competition strategies

Dewey Class. No.: 658.8

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