Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success

Cheverton, Peter

Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success - 2nd ed. - London Kogan Page 2006 - xiii,383p Includes CD-ROM



9780749445652

Distribution- Economics Merchandising Marketing Direct selling Farm- produce Sales management Telemarketing Business Management Strategic planning

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India