Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success (Record no. 46264)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00699nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026132325.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749445652 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,383p |
| Other physical details | Includes CD-ROM |
| 500 ## - GENERAL NOTE | |
| General note | |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Distribution- Economics |
| -- | Merchandising |
| -- | Marketing |
| -- | Direct selling |
| -- | Farm- produce |
| -- | Sales management |
| -- | Telemarketing |
| -- | Business |
| -- | Management |
| -- | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 06/16/2010 | 1 | 658.8 CHE | 00059235 | 05/04/2013 | 04/27/2013 | 06/16/2010 | Books |