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Branded mind

Du Plessis, Erik

Branded mind what neuroscience really tells us about puzzle of the brain and brand - New Delhi Kogan Page 2011 - xvii, 251p.

ISBN: 9780749461256

Subjects--Index Terms: Neuromarketing Advertising - Psychological aspects Marketing - Psychological aspects Branding

Universal Decimal Class. No.: 658.8:159.9 / DUP

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