Branded mind (Record no. 68187)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026133323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140721b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749461256 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8:159.9 |
| Item number | DUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Du Plessis, Erik |
| 245 ## - TITLE STATEMENT | |
| Title | Branded mind |
| Remainder of title | what neuroscience really tells us about puzzle of the brain and brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2011 |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 251p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Neuromarketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising - Psychological aspects |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing - Psychological aspects |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 01/29/2014 | 0.00 | 658.8:159.9 DUP | 00070794 | 02/17/2014 | 0.00 | 01/29/2014 | Books |