Marketing management (Record no. 226482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220518144727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090810t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BOY |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071154299 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd,Harper |
| 9 (RLIN) | 332 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | a strategic approach with a global orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Irwin / MacGraw Hill |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,547p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing |
| -- | management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
No items available.