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Marketing management a strategic approach with a global orientation

By: Material type: TextTextPublication details: New York Irwin / MacGraw Hill 1998Edition: 3Description: xxii,547pISBN:
  • 0071154299
Subject(s): DDC classification:
  • 658.8 BOY
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India