Marketing (Record no. 302664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519134112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | CHU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256228779 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| 9 (RLIN) | 400 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | Creating value for customers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Baston |
| Name of publisher, distributor, etc. | Irwin McGraw Hill |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 630p. |
| Dimensions | Book |
| 490 ## - SERIES STATEMENT | |
| Series statement | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | X:51 N84 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing-management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul |
| 9 (RLIN) | 910 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.