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Marketing Creating value for customers

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Baston Irwin McGraw Hill 1998Edition: 2nd edDescription: xxiv, 630p. BookISBN:
  • 0256228779
Subject(s): DDC classification:
  • 658 CHU
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Cochin University of Science and Technology
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