Advertising and IMC; (Record no. 329401)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00563nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519150952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170302b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332574144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC; |
| Remainder of title | Principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 668p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | IMC |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand communication |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell,Nancy D |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells,William D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 03/02/2017 | 659.1 MOR | SMSBB1625 | 03/02/2017 | 03/02/2017 | Book Bank | ||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 03/02/2017 | 659.1 MOR ;1 | SMSBB1626 | 03/02/2017 | 03/02/2017 | Book Bank |