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The 4 A's of marketing : creating value for customers, companies and society (Record no. 342051)

MARC details
000 -LEADER
fixed length control field	00646cam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415898348 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415898355 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780203802168 (ebook)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	JAG
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Jagdish, N Seth
245 14 - TITLE STATEMENT
Title	The 4 A's of marketing : creating value for customers, companies and society
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	209 p. :
Other physical details	ill. ;
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer relations
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Rajendra, S Sisodia
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				IUCIPRS	IUCIPRS	General Stacks	01/04/2013	Book	5538.01		658.8 JAG	IPR1181	01/04/2013	01/04/2013	Books