The 4 A's of marketing : creating value for customers, companies and society
Material type: TextPublication details: New York : Routledge, 2012.Description: 209 p. : illISBN:- 9780415898348 (hardback : alk. paper)
- 9780415898355 (pbk. : alk. paper)
- 9780203802168 (ebook)
- 658.8 JAG
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | IUCIPRS General Stacks | 658.8 JAG (Browse shelf(Opens below)) | Available | IPR1181 |
Includes bibliographical references and index.
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