Marketing : defined, explained, applied. (Record no. 345761)

MARC details
000 -LEADER
fixed length control field 00428cam a2200157 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132177153 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132177153 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levens, Michael.
245 10 - TITLE STATEMENT
Title Marketing : defined, explained, applied.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 371 p. :
Other physical details col. ill. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India